The responsibilities of a marketing analyst include

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Marketing analyst: who is it, what does it do and why is it in demand in any business area

MAED Editorial
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A marketing analyst is a specialist who collects and analyzes information about a product, market, competitors, consumer behavior, etc. They provide answers to the most important marketing questions: why people buy or don’t buy, what budget to spend on advertising, how to measure the effectiveness of campaigns, how to improve a website, how to organize sales and logistics more efficiently, what to automate, etc.

A marketing analyst helps implement Data Driven Marketing in a company — a strategy for making decisions based on data. The main postulate of Data Driven implies that any forecasts should be made taking into account the analysis of actual figures and data, and not through intuition or personal experience. That is, data is first collected, then interpreted, and then a further action plan is built based on the results obtained.


— monitoring and analysis of the market, product, brand, competitors, consumer behavior;
— monitoring sales efficiency by product categories and hong kong email list target audience groups;
— analysis of global and regional sales markets;
— study of consumer demands;
— study of the effectiveness of promotion channels;
— creation of focus groups to conduct marketing research;
— forecasting sales dynamics;
— development of product range policy and much more.
A marketing analyst can work only on studying consumer behavior, only with a product, or deal exclusively with brand promotion in the media, or can support a brand, working on a set of these tasks. The area of ​​responsibility and, accordingly, functionality depend only on the scale of a particular business.

But this direction is still very fresh, literally yesterday, by and large, it appeared. Therefore, both the tasks and the ways of their solution can be different, sometimes unexpected. Here is what an expert writes about this, to whom we asked three questions to motivate our students.