TikTok studies the rating system and launches Audio Insights

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The main focus of tech companies is on the US market. This is not surprising considering that in terms of national GDP, the US is the largest global economy in the world, ahead of China . But creators are not happy about this concentration on the US when options for monetizing content are only available in that country. For example, TikTok Pulse, a program for creators of short and feature films , is only available in the US for the first time. Overall, this causes a climate of uncertainty among creative professionals, as they cannot rely on long-term income and partnerships, reports the Digital Information World website .

Critical to the current thinking about a ranking system on TikTok is also the fact that, as Market Watch reports after reviewing the documents, creators on the platform are to be rated on their ability to sell products and generate traction . This is expected to lead to a ranking that classifies creators according to a range of proprietary metrics, such as the so-called “cooperation or diligence index.”

Instead, the Audio Insights announcement is entirely positive . While Facebook and Co. are distancing themselves from audio in videos, TikTok is emphasizing the importance of audio for a complete user experience. That’s investors mailing address list why the app, which is part of ByteDance, is launching a series of insights that evaluate and contextualize the importance of sound. This may be of interest to marketers, especially for brand building and user engagement.

Music in Instagram posts and content scheduling
Talking about the importance of music for successful content? Instagram must have taken a look at TikTok’s “Evolution of Sound” series because the app now lets you add music to photos within the Instagram feed . It’s simple: you choose the photo you want to post as usual. Before sharing, you click “Add Music” and scroll through categories like “Trending” or your personal selection. Similar to how the feature works for Instagram stories, you can choose the length of clips for posts, from a minimum of five seconds to a maximum of 90 seconds.

What do you think of this update? Social Media Today editor and social media lead Andrew Hutchinson thinks the feature is a bit superfluous: “ [It’s] just a still image after all. Do you need a soundtrack? Would that make your post better? ” We think it’s a nice-to-have, but not an essential new feature for Instagram.


Also new on Instagram in November 2022 is that we can now schedule Instagram posts and reels directly in the app . This was previously only possible with external tools and websites or with Meta’s desktop solution, Business Suite. Professional accounts now have the ability to schedule content in the iOS and Android mobile apps up to 75 days in advance. Either way, upgrading to a Professional account is easy, free, and provides key insights into your statistics.

What's new in YouTube Shorts in November 2022
YouTube is focusing on short videos just like Meta and is trying to make its own format even more attractive for creators . YouTube has long understood that creator satisfaction is extremely important and therefore attracts more users in a domino effect. The new purchasing function should now allow YouTubers to make money from their content in an easier way.

In November 2022, a small number of influencers will be able to tag products from their stores to show to viewers in the United States, Brazil, Canada, India, and Australia. The feature looks promising, according to the report, and could be expanded to a larger group as early as next year. A YouTube spokesperson stated : “ We firmly believe that YouTube is the best place for creators to build a business, and shopping is one part of that .”