The future buyer learns about your product or service

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- Third phase Relevant content 4.- Fourth phase Contents aimed at the purchase action Know your buyer persona Content that rewards and encourages purchasing Contents in retention and recommendation phases Monitor and map to create good content Another important element of content strategies for the customer journey is knowing where the customer has previously been in the online world. Knowing which websites they have visited, comparisons and social networks will give you a better idea of ​​what type of content to offer and which channel is best suited for it . During the customer journey. He or she also compares the information and opinions with other users. He or she also actively researches and documents himself or herself to reach the conclusion that choosing and purchasing your product is the one that best suits his or her needs.


Content based on product rotation and outlook email lists involvement Understanding all these phases allows you to know what problems the Buyer Persona has and how you can help solve them. The Customer Journey can be shorter or longer depending on the type of product to be purchased. If it is a high-turnover, low-involvement product, the steps for the product purchase process of the Customer Journey will happen very quickly. In the case of the acquisition of a high-involvement, low-turnover product, such as a car, the steps of the Customer Journey will be extended over time. A longer or shorter process will result in a different content strategy for the Customer Journey. Funnel and Customer Journey: phases of the purchasing process Funnel Content strategies for the customer journey are closely related to the three phases of the Funnel. The funnel is a model that represents the conversion phases of the user into a customer.