How to use Discord for your business

[Dimaeiya333]

Unlike (many) other platforms, Discord is ad-free and decentralized. This can be a challenge for both influencers and brands if they want to use Discord for (influencer) marketing. However, it is not to be shied away from. As shown in the previous section, Discord can be a successful way to target Gen Z in particular .

At first, it sounds chaotic when you imagine discussing a topic with hundreds of people at once. It can be, but Discord has developed some features to give groups structure and make discussions more manageable . So, anyone can create a Discord server for any topic. Influencers, for example, can create a server about themselves by sharing content about themselves and their passion or expertise.

These servers are further divided into different “ channels .” These “channels” are for subtopics within the Discord server and allow users to interact and communicate with each other in a more meaningful way . Additionally, “channels” are divided into three categories: text, voice, and video.

In text channels , text and images are shared like in traditional chat rooms.
Voice channels are reminiscent of real-time podcasts in that you can verbally share what you're working on using the voice hat icon.
Video channels differ from, for example, Instagram Live in that they allow for group video chats and are more like Zoom than a classic live video. Again, the communication is “many to many” rather than one influencer speaking.
By making your brand a topic of conversation on Discord or joining the discussion yourself, you can build and grow an audience and foster communication with your followers, ultimately building trust in your expertise.

Take advantage of the Discord community
Since Discord not only fosters communities but encourages the formation of groups, the network is well-suited for building communities. Additionally, Discord is especially valuable for the platform’s core intention: real-time interaction . Marketers may want to ask themselves the following questions before using Discord for influencer marketing:

Who do you want to address?

What topic do you want to talk about and what group do you want to join?

What and who is relevant to your brand?

Fortnite strengthens its real-time community on Discord with so-called “lfg” (looking for group) c cmo email lists hannels , which are groups that help users find friends for live matches. By enabling these groups, Fortnite builds a community around its brand by allowing fans to connect and talk about its product.

Give yourself an important role in Discord channels
You may be asking yourself questions now, because of course you should have the upper hand in communication campaigns. However, advertising does not work on Discord in the classic sense - the tools you use on Instagram simply do not exist on Discord. Consequently, you have to learn how to handle so-called roles.

Kolsquare Knowledge : Discord roles define what you are and are not allowed to do, i.e. what you can do in a server or channel. Check Discord directly to see what Discord roles have, based on colors and hierarchies.

Role attribution can be a great opportunity to collaborate with influencers on Discord, because you're not just giving users aesthetic advantages (through colors and icons). You can also give certain roles exclusive access to channels. Don't underestimate how important nano-influencers can be for your brand's image and reputation.