Other final considerations on Programmatic Advertising

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We can say that programmatic advertising is moving rapidly in the media.

Although there is still a need to improve display advertising, all the data indicates that its growth is unstoppable and that the benefits for publishers and brands are significant.

This is a statement made by the Puro Marketing website, in its article “ Trends: Digital Marketing will continue its rapid growth ”.

It is expected that more than 80% of digital display ads will be argentina whatsapp resource bought through programmatic in 2018, which is a faster growth than the rest of the digital channels.

This is indicated by the MarketingDirecto.com portal in its article “In 2018, programmatic purchasing will reach more than 80% of digital display.”

There is no doubt that programmatic advertising has gained a lot of strength in the online world.

We will only have to wait and see if it manages to occupy first place in the ranking of online advertising purchases in the coming years.

The final recommendation is to evaluate new programmatic technologies that allow you to execute increasingly sophisticated strategies.