Total message volume tracks the total amount of messages shared around your brand.

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Social listening
Every day, people turn to social to rant and rave about antigua and barbuda business email list the companies they love—and the ones they don’t. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights.

A screenshot of Sprout's Social Listening tool, displaying the share of voice table.

If you use Sprout’s social listening tool, here are just a few of the metrics you can pull to understand how conversations are trending around your brand:

Sentiment summary measures how people feel about your brand and whether or not it’s trending positively.
Share of voice compares your brand’s market share on social to its top competitors.
12 proven strategies to increase brand awareness with social media
Social is a go-to channel for raising brand awareness. But how do you become a familiar face within your followers’ feeds versus someone they just scroll past?

There’s no one correct answer to that question. The truth is, the options are as limitless as your creativity. If you want to use social media for brand awareness, use these 12 ideas to jumpstart your efforts. From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise.