What is Buffer and how does it work?

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Buffer is a complete tool for Community Managers, which allows the management and programming of content on several social networks at the same time. The greatest benefit is the efficiency with which it allows managing them in a single panel, which means a considerable reduction in time. In addition, it provides metrics and analysis of the results obtained with each post.

Buffer



Who is it for?

Anyone, professional or not, who needs to create and schedule content on one or more social networks on a daily basis. The tool is very easy to use and offers various modalities for each type of user (independent person, small business, or large corporation).

Is it paid?

Buffer offers both freemium and premium options . The differences between them are the number of posts you can schedule per month, the number of profiles and social networks you can manage, the members or users you can create for a single account, and the analytics data (both Individuals options do not offer Social Analytics results).





How many profiles and pages can I manage at once?

In the free version, you can only manage one profile or page per social network (Twitter, Facebook, Linkedin, Google+ and Instagram). In the other versions, which are paid, the number of profiles or pages that can be managed increases as the monthly cost increases.

Do I have a limit on the number of posts I can schedule per month?

Yes. In the how does cash app work? free version, you can only schedule ten posts. While in the other paid versions, as in the previous case, the number increases (100 in the paid plan for Individuals , and 2,000 is the limit for the three paid versions for large agencies).

What analytical features does it offer?

In Buffer you can find out how the posts you have been scheduling and sharing have performed. By accessing the Analytics module, you will see the entire history of shared content with data on: comments, shares , clicks on the link and reach. In addition, you can filter your searches by time, as well as by the most commented, shared, greatest reach, least shared times, etc. And in this way, you can choose the ones that have worked best to share them again or “re-buff” them as the tool says.





Can I create images?

Yes. You can create images with your own logo or text. All versions of Buffer have this tool (called Pablo), which is one of the best as it saves a lot of time. You can choose from free stock images, fonts, sizes, filters, templates , add your logo, pre-made quotes, or your own background image.





What content can I share?

Another option offered by Buffer is to download its extension for Chrome. This way, without having to open the tool, it allows you to share or schedule content while you browse the web.



As you can see, Buffer is one of the best tools currently available for creating and scheduling content on social media . Thanks to it, you can save some of your valuable time and also not miss out on the interactions and results of your posts.