SEO, SEM, SMO and SMM: What do they mean and what are they for?

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Those of us who are dedicated to online marketing live in a constant soup of acronyms. Terms like SEO, SEM, SMO or SMM are not meant to be used in code so that no one can understand us, but rather they have a meaning for us. I am going to try to clear up this mess.

SEO, SEM, SMO and SMM positioning
What is SEO (Search Engine Optimization)
Google itself defines SEO as improving the presence of a website in organic search results.

SEO helps search engines better understand the content of your website and therefore helps you get more traffic.

What is SEM (Search Engine Marketing)
You sometimes hear people using the terms SEO and SEM interchangeably. Although el salvador phone number list two terms may have a very close relationship in origin and meaning, they are now distinct from each other.

Google refers to SEM as the use of online advertising in search engine results to help visitors find a website. SEM often uses pay-per-click (PPC), an advertising model that charges advertisers only when someone clicks on their ad (also known as cost per click or CPC).

What is SMO (Social Media Optimization)
SMO is social media optimization, a process that increases the visibility of social media profiles and the content posted on them so that it is found by people searching for information and resources related to that content.

What is SMM (Social Media Marketing)
SMM is to SMO what SEM is to SEO, so as you might have guessed, it's all about paid advertising via social media networks. If you're familiar with Facebook ads, then you're seeing SMM in action.