In the Russian-speaking environment, it is sometimes argued that the main task of community managers is audience retention. However, this opinion is not entirely accurate. At different stages of community development, community managers are engaged in both attracting and retaining the audience, and also work to return users to the community. They also play an important role in promoting the group according to the sales plan.
Community Manager Tools
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How to attract an audience:
Active approach. Especially uses of physician database relevant for a budding community. The community manager actively searches for potentially interesting people, contacts them and invites them to his community.
A company will benefit if it has a community manager who is able to describe community events in a high-quality and creative way, as he or she is usually better at this task than a copywriter or PR specialist.
Support for marketing and promotional initiatives, including referral programs. This includes informing the community, answering questions, promoting and supporting new members attracted through these programs from the community manager.
Collaboration with external resources. This aspect deserves special attention. In short: a community manager interacts with both internal and external brand communities. Monitoring industry forums, communicating with users, and even developing joint marketing campaigns can become part of his or her work.
Networking is everywhere and everywhere. It often happens that communication managers are distinguished by their ability to easily make new acquaintances, actively represent their interests, attract new participants and find promising opportunities for cooperation for business.