SEO Content Dmitry Dementiy Date of publication:

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22 Jul 2013 6 minutes 5 926 Matt Cutts is always willing to share the data he knows. For example, in the article “Why Content Marketers Should Be Excited About Penguin 2.0,” we talked about the views of the distinguished Google engineer on the Penguin updates and their impact on Internet marketing. And in early July, Matt Cutts shared his views on link building and the prospects for content marketing in an interview with Stone Temple Consulting expert Eric Ng.


Mr. Cutts dispelled some myths associated with link building. He built his story mexico customer email list around the following theses: "Don't think that Google always considers link building as cheating or manipulation of search results. When you create valuable content, people link to it, and the search engine considers these links natural. However, many marketers do the opposite. They want to get links first, and then offer something valuable to the audience and make their site successful and popular.


" Matt Cutts does not approve of this approach. He argues that link building should be natural. Mr. Cutts also claims that SEO is increasingly moving towards classic marketing. Read more about the views of the distinguished Google engineer below. SEO has become similar to traditional marketing As noted above, Matt Cutts says that search engine optimization is steadily approaching traditional marketing. According to the expert, many people still perceive SEO as some kind of magical actions - almost dances with tambourines and sacrifices, thanks to which optimizers miraculously increase traffic to resources.