Why does this technique work? We are used to trusting the people closest to us, those who inspire us, or are authorities.
Serialized content
Divide the story about your product into several parts (issues). For example, usa phone list first introduce the product, then focus on the benefits, talk about how to use the product, share the experience of your customers.
Serialized content has many advantages:
allows you to introduce the promoted product (service) in as much detail as possible;
saves time on content generation, since the storyline is thought out once;
promotes brand awareness – content appears regularly, which helps maintain interest in the brand.
Podcasts
A podcast is a form of serialized content. Podcasts offer brands a unique opportunity to connect with their audience on a personal level. The human voice brings emotion and authenticity, making listeners feel like they are part of a one-on-one conversation, which helps build trust.
Because podcasts allow for multitasking, they attract more attention than any other form of media. The average podcast is 20-40 minutes long.