How to "grow" into the customer's business?

[sumaiyakhatun27]

They live in the same illusory world in which classic advertising agencies live. It seems to them that the paradigm: "I am the client - here is my money - do it beautifully, brother" - has existed, exists and will always exist. Clients are not ready to reduce the distance with the agency, to let them "inside" the business. And they can be understood. But this does not mean that you should be satisfied with this state of affairs.


How to become a part of it? This is a topic for another article. We will not uk email list dwell on this in detail now. But it is necessary to move in this direction now, if you do not want to be left behind by the market. Results So, we have come to the conclusion that classical marketing (and not only marketing – it is clear that exactly the same can be said about modern education, which manages to become outdated faster than an applicant passes entrance exams) is very outdated and not particularly suitable for our reality.


Marketing, being a part of economics, is a social science (along with jurisprudence, psychology, sociology, etc.), and, therefore, the stability of its basic principles entirely depends on the current state of society. Society has changed – marketing must change. Society is changing very quickly – marketing must change just as quickly. And the last thing. Last year alone, more than 44 million mobile devices were sold in Russia.