#3: What reporting looks like in Google Analytics 4

[shaownhasan]

Traffic Acquisition Report. This is one of the most powerful features of GA4 and we will discuss it in detail below. Conversion numbers and conversion rates are shown in the cuba b2b leads rightmost column.
Custom reports. In GA4, you can build a custom report of link events to echo the shape of your marketing funnel. In the example above, we can build a custom report that displays data from both page clicks and form fills. You can add filters and segments to this report to gain more insight into your channel's performance.
#2: What data you can track in Google Analytics 4
Overall, there are two types of events in GA4: default and custom.

Default events in GA4
There are two types of default events in Google Analytics 4.

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