Make an effort to create an environment where your brand is recognizable. This will increase the motivation for users to mention it on social media, thereby attracting warm leads that can be easily converted.
Tips for improving brand effectiveness:
Create compelling content. Use sales product descriptions with high-quality professional photos. A detailed list of the product's benefits and an emphasis on the benefits of using it will encourage the user to make a purchase.
Demand Metric research has shown that content marketing generates 3x more leads than traditional marketing , while costing 62% less .
Advertise social proof. A system ios database of reviews and positive feedback on the site will help to give confidence to hesitant buyers. Another effective tool is organizing a survey with mandatory feedback.
Universal conversion marketing tools
Like other effective systems, conversion marketing has its own set of tools. Among them, we will highlight the following:
Implementation of push notifications on the site. To set up interaction modes, it is recommended to use the following online platforms: Sendpulse, eSputnik, VWO. It would be a good idea to create an adaptation for smartphones. An important nuance: do not allow oversaturation and importunity. Everything should be in moderation.
Using chatbots. Services like Bot Kits, Envy Box or Anylogic will help here. It is necessary to think through response scripts. It is advisable to use combinations of text, images, audio and video content to enliven communication with the consumer.
Price regulation. Discounts always have a beneficial effect on buyer activity. However, when the price is reduced, the characteristics of the product should not suffer.
Universal conversion marketing tools
Personalization. Conversion can be increased by creating a trust field. Practice replacing content or addressing by name. For example, releasing personalized drinks gives an excellent effect.
Pay attention to the feedback system and work with opinion leaders. Young people listen to the opinions of their authorities, so you need to be very attentive to the recommendations of opinion leaders. Constantly maintain feedback, respond to responses, using non-standard phrases.
Rebranding. Often, to correct a situation in which demand for a product is falling, it is enough to change the name or develop a new packaging design. This is one of the relatively inexpensive, but very effective and efficient tools.
Improving the quality of service. Expand functi