Examples of successful marketing and communication campaigns by NGOs with influencers in Spain

[Dimaeiya333]

“Creators Without Borders” campaign to help children
The “Creators Without Borders” campaign emerged as an initiative to support the work carried out by Doctors Without Borders by bringing them to schools and educational centers.

To achieve this, they decided to develop a social media strategy by selecting influencers from the education sector, mainly educators, who motivated their communities to visit the campaign website and download the free material that was available to the public.

They were also encouraged to implement a solidarity initiative with their students to raise funds for the Doctors Without Borders cause they had selected.

The format selected for content creation was Instagram Stories , as it allowed them to increase visibility and encourage participation among followers.

In the first story, the influencers explained to their audience what the “Creators Without Borders” project consisted of and highlighted that there were free materials available for download. These materials were intended to help teachers and students shape their online solidarity initiative, raising awareness in their environment about the project chosen by the classroom group.


In the next stage, the influencers highlighted in their content the importance of solidarity initiatives to raise funds for Doctors Without Borders. Then, in the third story, each influencer detailed the process that should be followed to carry out a solidarity initiative.


The results of the campaign were evident: more than 220,000 total views were achieved in the stories and 569 visits were obtained to the website to download the materials of the “Creators Without Borders” project, exceeding the initial expectations of the collaboration.

Additionally, the cost per view (CPV) was €0.02, compared to the average for Instagram campaigns of €0.03. In other words, this campaign performed 134% better than average.

Oxfam Trailwalker, with fundraising activities
The lack of access to clean water condemns millions of individuals to poverty and forces many women and girls to undertake long daily journeys in search of this vital resource. In response to this, the Oxfam Trailwalker initiative emerged as a way to raise funds, allowing more people to have access to water and enjoy a decent quality of life.

The Trailwalker is a long-distance walking event , with distances of 50KM and 100KM, which aims to raise funds to support the charitable cause. Since 2011, the Oxfam Intermón Trailwalker event has been held in Spain, in which more than 2,400 teams have already participated . Since its inauguration, a sum exceeding 5 million euros has been raised .


For its latest versions in Girona and Madrid, the communication agency V3rtice was in charge of spreading the message by collaborating with influencers. This was because they were not only looking for coverage in traditional media such as television, newspapers, magazines or radio, but they also wanted to spread the message through social media. Therefore, they established contact with influential figures online to increase the visibility of the campaign.

This campaign not only strengthened the brand's reputation, but also attracted new participants, thus increasing the fund's total. The training routine, fundraising initiatives, charitable cause and interaction on social media vp maintenance mailing lead and with other teams also offered a unique opportunity to strengthen the personal ties of the participants.

Friends of Glass and the #YoElijoVidrio movement
Friends of Glass , the consumer platform defending the consumption of food and beverages packaged in glass, gave rise to the #YoElijoVidrio movement in 2018 with a clear purpose: to promote a lifestyle that reduces the use of products packaged in plastic, favoring instead those that are presented in glass containers. To carry out this mission, they established collaborations with various celebrities and influencers, including Laura Escanes, who shared a series of informative videos on this topic.

Later, in a second phase of the campaign, Friends of Glass emphasized the importance of choosing glass as an alternative to preserve marine ecosystems under the slogan “#YoElijoVidrio por un #OcéanoInfinito”. On this occasion, they created content in video format with the participation of María Pombo , and the main ambassador Maxi Iglesias, as well as other well-known personalities in the Spanish field such as Marc Clotet, Natalia Sánchez, Isabel Llano and José Lamuño.