Top 10 skincare brands mentioned most by influencers

[Dimaeiya333]

The world of beauty and influence in 2023 is more diverse, inclusive and consumer-centric than ever before. It offers new opportunities for brands and influencers to adapt and innovate to meet changing consumer expectations. Discover the 10 makeup brands most mentioned by influencers in 2023.


Kolsquare Methodology
This study, based on Kolsquare data analysis, presents the performance of beauty brands (makeup, skincare, haircare and fragrance) worldwide. It is based on the analysis of millions of Kolsquare influencers, including more than 536,009 profiles that have mentioned one of the 202 beauty brands or used one of their brand hashtags at least once. The 7,698,391 posts analysed between July 2022 and August 2023 were identified through brand mentions and hashtags on Instagram, YouTube, TikTok, Facebook and Twitter.

The data below is taken from our study “ Influencer Marketing in the Beauty Indu vp design officers email database stry in 2023 ” available for download here .

Top 10 skincare brands mentioned most by influencers

1. Dior Beauty
First up is Dior Beauty with 150,334 mentions . Their products often feature sleek packaging and are formulated with both fashion trends and timeless elegance in mind. The brand frequently collaborates with renowned makeup artists and fashion designers to create limited edition collections and runway-inspired looks.

2. Sephora
Sephora is a multinational chain of beauty and cosmetics stores known for offering a wide variety of high-end and prestige beauty products. With 110,772 mentions , Sephora has become one of the world's leading beauty retailers and is known for its wide selection of makeup, skincare, haircare, fragrances and beauty tools from both established and emerging brands.

3. Lancôme
Lancôme is the epitome of the French beauty brand, with 99,325 mentions . The brand has a global presence and is known for its commitment to innovation, luxury and providing high-quality products to its customers. Lancôme products are typically available in luxury department stores, Lancôme specialty boutiques and online stores.