A simple example from the beauty industry

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Geographical location. Thanks to the development of technology and infrastructure, many businesses and online stores have received the opportunity to sell their goods and even services throughout Russia. At the same time, there are still local types of business, such as construction with a predominantly urban and regional audience or "local" food delivery restaurants (rolls, pizza, woks), which most often operate within a radius of 20 km. And even they now have every opportunity to enter the federal level with their project, start building residential complexes and open restaurants in other cities.

Socio-demographic status. Gender, age, marital status, education, place of work and financial status are key features that must be taken into account when developing and promoting any product. women's cosmetics should be israel consumer email list promoted among women, age-related cosmetics - to women over 30, children's cosmetics - to families with small children (mainly women), cosmetics against stretch marks - to pregnant women and those who have recently given birth.

Psychological characteristics. If you offer a complex, narrow, specialized product, you won’t be able to create an effective advertising campaign without understanding the problems, fears, “pains,” phobias, triggers, desires, and psychological features. You need to understand how and what problems your product solves in order to interest customers. So, slimming tea and its benefits can be advertised to everyone who is overweight, but the advertising will work better if you narrow the audience by adding the “fat burner” trigger. You can also increase the cost of the product and add a trigger in the style of “That very tea” — the audience will “associate” it with the standard, the benefits of which they once heard about.