Ester Expósito, the muse of Yves Saint Laurent

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Ester Expósito has collaborated with Yves Saint Laurent, being named ambassador and muse of the brand to promote beauty and fashion products. The actress, influencer and model from Madrid who became famous with her role as Carla in 'Élite', the successful Netflix teen series, has a community of 27 million followers on Instagram , with whom she shares daily moments of her life and inspiration about fashion, beauty and lifestyle.

This young influencer won over the brand, which has collaborated with music stars, models and other personalities such as Dua Lipa and Kaia Gerber. For Yves Saint Laurent, Ester perfectly represents the brand's values ​​of freedom, sensuality, courage and fun , which is really attractive to them as they seek to connect and position their high-end products with younger audiences.


Campaigns with international personalities from the luxury sector
Balenciaga and Kim Kardashian
Although the reality star has collaborated with many brands, there seems to be a special relationship between Kim Kardashian West and Balenciaga . Through events like the Met Gala or Kanye and SNL's Donda Listening Party, which Kim attended dressed in Balenciaga, a close relationship has developed. After all, while the Spanish luxury brand benefits from Kim's 364 million Instagram followers , Kim has earned her status as a fashion icon.


In the industry, Kim is even known as the muse of Balenciaga's creative director Demna Gvasalia. The results of blossoming relationships between designers and muses are well known, for example the Birkin bag or Audrey Hepburn's Givenchy dress in Breakfast at Tiffany's.

Mugler and the Alien perfume
Stylist, fashion blogger and model Aleali May has collaborated with Mugler on a new owner/ partner/ shareholder email database campaign for the brand’s Alien fragrance. Aleali is known for her style that fuses casual streetwear with luxury, and the American is a self-confessed sneakerhead . The 30-year-old has previously collaborated with Nike, becoming the first woman to design unisex Air Jordans, for example.

In the campaign, Aleali wears Mugler designed by Mugler creative director Casey Cadwallader and “Alien Goddess intense,” which the campaigns claim gives her a fiery look.

Read also: The 10 fragrance brands most mentioned by influencers

Marine Serre and Yugnat
French designer Marine Serre communicates through memes and seems to use them to turn her Instagram account into the new grail of brands as a platform for humor. That's why she has also collaborated with artist Yugnat, who has around 594 thousand subscribers on Instagram and pokes fun at everyday situations with his equally humorous posts.

Yugnat thus created posts with images of Serre’s collections, reinterpreting them in the form of memes. This self-critical strategy is particularly appreciated by younger generations, some of whom are moving away from elitist luxury and expect accessible content. This idea is in line with Serre’s brand identity, as the brand is known for its sustainable and appealing values.