Even if your bidding strategy isn't view-based, it's useful to track your spend per view. I often find that the best-performing ads have the lowest average CPV (cost per view), so it's a good kazakhstan b2b leads indicator of ad quality, as well as other success metrics.
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Clicks
When you run brand awareness ads and other top-of-funnel campaigns, you probably don’t expect to get a lot of clicks. But when you're running product consideration, lead generation, and sales campaigns, clicks are a good measure of targeting effectiveness and a good indicator of your audience's interest. Additionally, clicks can lead to conversions, or the ultimate goal of your campaign.
Convert
Are your ad campaigns driving results for your YouTube channel or website? The Conversions tab is where you measure leads, adds to carts, purchases, and other conversions for each campaign.