Therefore, it is also necessary to take measures in this direction. Even when the brand’s digital presence is still developing, those who interact with the public on online channels need to receive some training. On the Internet, users expect agility, cordiality, and efficiency in interactions, especially in post-sales problems. When the online presence grows, so does the demand for customer service. So it is necessary to define user support protocols, such as assigning people responsible for each case and creating standardized answers to common questions.
In this way, the service becomes more agile and efficient. When situations become more critical, it azerbaijan phone number data is also important to define crisis management protocols. You can’t respond arrogantly, delete negative comments, or silence users. It is necessary to have a plan for crisis situations, standardizing communication and defining the attitude that the company should adopt. Use digital marketing management tools Managing a growing demand for content and interactions in Digital Marketing only becomes feasible with the help of specialized tools.
—, social media management, or CRM, are allies. In a single platform, they bring together all the activities that the channels require, from workflow planning to the measurement of results. With them, you are able to: schedule blog and social media publications; schedule email marketing messages; manage leads throughout the funnel in a customized way; create automatic lead nurturing flows; reply to messages and comments from different social networks on the same screen; and many other features.