SEO optimization helps search engines find your page and index it better.

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2. Also consider off-page SEO
Off-page SEO refers to the construction of links ( backlinks ) that point to your website and its destination pages. Victor Guerrero, an expert in web design and development, online marketing and SEO strategies, indicates that “inbound links help a website climb positions in search engines.” Google takes into account links from relevant domains that link to your usa email list website very positively, because it considers that the more links you have to your site, the more valuable your content is.

Here are 20 web directories to start your international backlink strategy

3. Create a blog and combine it with premium content
A corporate blog is the first step towards the success of your Inbound strategy. Through it, by publishing quality content that meets the needs of your potential clients, you can increase your online visibility and obtain web traffic.

In addition, you can (and should) take advantage of each post you make on your blog to link it to premium content, which generates opportunities to get new contacts that can later become future clients.

4. Diversify your content on valuable social media
Social media can be a very effective way to gain visibility among potential customers. To do this, you must first determine which platforms are most useful for converting your potential customers, in order to dedicate time to those that are really useful for finding sales opportunities .

5. Audit your page
You should frequently conduct content audits to constantly improve your marketing efforts. Pay attention to metrics such as organic traffic, clicks, conversion , etc.

Also check the status of your pages and posts , the progress or decline of your keywords and, based on all this, detect points of improvement and possible errors to perfect your strategy.

Constantly review your strategy and actions to detect errors and successes
If your goal is to generate new sales opportunities for your sales team, Inbound marketing is the solution: it will help you capture quality organic traffic, locate your buyer personas and guide them through the purchasing cycle effectively, optimizing your marketing and sales teams.