Generate meetings with potential clients through qualified leads

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Qualified Leads: How to Generate Meetings with Potential Clients
A qualified lead is one that will increase the chances of conversion. And this is the goal to pursue when generating leads for several reasons: you will increase the average ticket, reduce costs and save time.

It is obvious that face-to-face meetings, in B2B, are essential to advance in the sales funnel. And this is a step that already requires a certain amount of prior trust, which is why it is complicated. What can you do to get to this point? There are a few ways to achieve it.

These 4 points will help you generate qualified leads and, in the long run, advance your sales strategies. They are:

Generate multi-channel content of interest
The first thing you need to do to generate B2B leads is to generate interesting content on multiple channels, both on your website and on your blog and social media. And here, although the alternatives will depend on the type of company, you can opt for articles, ebooks, audios, GIFs or videos (short and long). The idea is that the content is of quality, arouses interest and helps the potential client to provide you with the data.

The medium and long-term content strategy should include SEO , but it is not a bad idea to include paid advertising ( SEM positioning ) at the beginning. With both aspects, it will be easier to generate quality content. Of course, it is important that the planning is done with due care.

Personalize communication thanks to your databases
Personalizing your communication is key to increasing your chances of meeting with clients. To do this, and once you have the lead, you must know as much as possible about the profile of your potential client. This is where database management becomes essential. This way, you will know whether they have a chance of moving forward in the sales funnel or not. And, what's more, you will also be able to segment them according to groups and make them compatible with your services or products.

Using telemarketing wisely
Telemarketing is the next step to get a face-to-face meeting with a potential client georgia mobile phone number list . Initially, an introductory call will be enough to get to know you better, but this is a medium- and long-term process .

The idea is to create a bond of trust, and to do so, a certain amount of time must pass. They have to know you, you have to always be available and, above all, see that you can solve their needs or problems. Empathy also comes from telephone contact, leading to personal contact later on.

Only when this point is reached, which will take more or less time depending on the case, can the face-to-face meeting take place. And this is where the commercial capabilities of the company offering the service or product come into play.

Update content and offers
We must never forget that, although the process of building trust is gradual, there may be triggers that speed up the meeting. Thanks to Big Data , you can find out the tastes and preferences of your potential client. And if there is an offer or promotion that may interest them, you can contact them to encourage them to meet in person. And, at the same time, the levels of excellence of the content must be maintained, so that they never lose interest in you.

Qualified leads will help you break through the filters and contact your potential clients in person.

Are you looking for specialized advice? Don't worry, at PGR Marketing & Tecnología we have a specialized lead generation service. Contact us to find out more!