Continue reading to learn about successful copywriting cases that use the AIDA method as their main strategy.
Neil Patel
Neil Patel is one of the most recognized experts in the digital marketing sector of this era. His own Facebook Ads demonstrate how to apply the AIDA method to perfection.
First, work on attention with a question: “ Do you want to learn how to increase traffic to your business and convert your visitors into actual PAYING customers?”
Then you move on to the interest stage, where you tell people about the well-known companies you've worked with (like NBC or Amazon). Then you boost the desire with the invitation to the FREE webinar (in capital letters).
And finally, the call to action appears in a simple button that uganda business email list says “subscribe” (sign up), thus completing the entire scheme.
Domino's Pizza
Domino's Pizza is an American fast food company that, due to its immense success, became a multinational company. Marketing was a key element in the growth of the brand.
Their value proposition has always been the speed of delivery of their delivery service. For this reason, their strategies when communicating with their customers revolve around this concept.
In the following notice, we can find the elements of the AIDA model.
First, attraction and interest are generated by the title : “How to get a pizza very fast?”. Then, desire is developed by the simple step-by-step process for ordering. The action culminates with the promise of having the pizza in less than 2 minutes and, if this is not fulfilled, the reward will be to get the next one for free.