Carefully plan how you will use anchor text in internal links to make them work to your advantage.
It is an effective way to indicate thematic relevance and contextual connection between two pages.
Keep in mind that this stage greatly contributes to having a positive impact on your customers' customer journey.
You have complete control over the anchor text used in each internal link on your site, so be sure to use it in a way that correctly indicates the topics of the target pages.
Expert advice:
Use the Google Search Console performance report to find long- philippines number list tail keywords for which your pages are getting impressions, even though they don't rank highly.
links to reflect your search terms and you may see some small improvements.
Step 4 - Identify your site's authority pages
Now that we have a process in place for grouping topics, it’s time to look at how you can leverage any existing authority within your site.
Ultimately, some pages have more authority than others and you can use that to your advantage.
Your most authoritative pages will have links pointing to them from external sources (remember, it's not about the quantity of links, of course, but the quality).
It is possible to strategically pass link juice to other pages through internal links.
SEMrush’s Backlink Analysis tool allows you to find these pages so you can start building a list of tactics to potentially repeat on the site when relevant.
Internal Links Backlink Analysis
Enter your domain into the tool and you will receive a list of indexed URLs, which you can then sort by the number of referring domains:
Internal links Referring domains Indexed pages
It is preferable to sort this way than by the number of backlinks, as it better indicates the authority of a page.
You can easily export these results in .csv or .xls format.
You can also use the Crawled Pages report in the Site Audit tool by applying a filter to display the pages with the strongest ILR for further investigation: