What's really behind Lidl's strategy?

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muniyaakter
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Joined: Tue Jan 07, 2025 4:34 am

What's really behind Lidl's strategy?

Post by muniyaakter »

Someone else instead labelled Lidl's a marketing campaign designed to spread the name of the brand and make it recognisable , bringing more customers to the stores thanks to the curiosity generated by the shoes.


Perhaps strengthening the brand identity, attracting new buyers or conquering a market share in the fashion world.

We can confidently say that the answer is a mix of at least the first two objectives, while we cannot vouch for the third.

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