We have been hearing for some time now about new marketing concepts applied to the development of Web 2.0. Some concepts such as social media, blogging, Twitter, widgets, viral, etc. have been consolidated in the sector as a new marketing paradigm.
However, on many occasions and after a hard work of bc data hong kong evangelization by professionals, agencies and other actors, many of these concepts have not been clear, which has led to creating doubts and lack of understanding among Spanish marketers.
With the idea of creating a manual that reviews the changes that online marketing is experiencing and providing the essential solutions to apply this new approach, 18 professionals, under the direction of Eva Sanagustín, have published a collaborative book that collects and lays the main foundations to understand this new paradigm and move from 1.0 to 2.0.
However, on many occasions and after a hard work of evangelization by professionals, agencies and other actors, many of these concepts have not been clear, which has led to creating doubts and lack of understanding among Spanish marketers.
With the idea of creating a manual that reviews the changes that online marketing is experiencing and providing the essential solutions to apply this new approach, 18 professionals, under the direction of Eva Sanagustín, have published a collaborative book that collects and lays the main foundations to understand this new paradigm and move from 1.0 to 2.0.