Jessica Brillhart talks about the importance of current technology in marketing trends

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She is responsible for Google's Virtual Reality area, so she knows perfectly well the importance of applying new technologies to tell stories that the public will love. According to her own words, VR can help a greater number of people understand the message, turning the overall experience into a fun and empathetic process.

Other brands have imitated the idea, such as NBC and the New York Times, who now use technologies such as Augmented Reality for their Inbound Marketing campaigns, with excellent results.



Denise Roberts reminds us what the most important element of Storytelling is
The COO of About Face Media Inc. , explains what the most important part of this cayman islands mobile phone number list technique is. Regardless of the format and technology, it is precisely the compelling, attractive and powerful story that should be the protagonist of every campaign, according to her opinion.

This idea is really important. Just imagine what would happen with a huge investment in resources and technology, but with a boring and incoherent script. The result would be disastrous, really. Therefore, the stories told to the public in Content Marketing campaigns must include ideas that they can identify with, in addition to transmitting the brand values ​​necessary to understand the company's vision and objectives.



Listening to the stories and advice of these great storytellers, who have led their Content Marketing projects and campaigns to success , is truly rewarding. Therefore, their opinions must be taken into account to optimize the work of future strategies and obtain results that exceed all possible expectations.