A sales manager is one of the most responsible positions, so developing his competencies is an important task.
Knowledge of the food industry
To achieve results, a specialist must have a good understanding of his field. The client must be convinced that he has addressed an expert who will explain all the details. No matter how valuable the skills of a manager are, without specific knowledge he will not be able to sell much.
Product knowledge
The manager is required to know the chinese overseas america data package product range and characteristics for its presentation and consultation with consumers. People will have no desire to buy from someone who does not understand the product.
Classic stages of sales
The manager must remember what stages the implementation consists of:
Search for clients, acquaintance.
Identifying customer needs.
Product presentation.
Removing objections.
Completing the deal.
Strict adherence to this scheme contributes to the growth of sales volumes and at the same time develops personal professional qualities.
Sales Manager Competencies
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Active sales techniques
The manager should not retreat before direct sales, including phone calls and promotions. The professional is ready to take responsibility for attracting clients. The sales plan is aimed at ultimately making a deal. For this, it is important for the manager to have the appropriate qualities.
Negotiation skills
A capable manager can easily characterize a client, get close to him and clearly justify the need to conclude a deal.
Identifying the visitor's needs
The manager must adequately structure the conversation, in a relaxed manner, encouraging the client to tell what he really needs.
Removing objections
There is no need to worry that the client looks uncertain and asks strange questions - this indicates his interest. In this case, the manager should give a detailed description of the product and emphasize what benefit it can bring to him.
Telephone sales
The manager understands the importance of this type of sales for small and medium-sized companies. He is ready to make constant calls to attract new clients.
Consumer Search
In this process, the manager needs to create a favorable atmosphere in relations with the client from the very beginning, clearly and convincingly stating his position.
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Objectives of the job description
By law, job descriptions are not mandatory. However, they are required by the company's management in the following cases:
imposition of disciplinary action;
judicial resolution of a conflict when it is necessary to confirm the validity of a person’s dismissal due to his/her unsuitability for the position held;
legal refusal to hire, in particular, following a probationary period; staff reduction during business process optimization.
distribution of functions between managers of different specializations in the implementation of conveyor sales, justification of differences in the size of their salaries.
A job description is a document that sets out individual tasks for each position and specifies the order of joint work of employees. It specifies what level of qualification the candidate should have. After studying it, the applicant can understand whether he or she meets your expectations and make a choice – to agree to this offer or try another option.
You can probably do without a detailed list of the rights and responsibilities of employees only if there are no managers in the sales department except you. Then you alone perform all the tasks, and there is no need to delineate responsibilities. If you decide to hire specialists in the sales department, it's time to draw up instructions for them. This will save you from having to constantly clarify all the details and gradually introduce them to the team - instead, you can immediately start solving key tasks.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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