Why the new Google Analytics update is a game changer (tech and copywriting alliance) 2 Even the largest and most successful companies in the world are not immune to the passage of time . by the Fortune 500 in 2000, only 48% survived the following two decades.The market changes and legends don't always do so with it. Consequently, they disappear, becoming myth and teaching for those of us who come after. Brands that want to face the future generally have two paths: Sustaining your innovation . This means repeatedly making better products, which will then have to be increasingly priced at your current customers. Innovate in another direction . It means making your products cheaper and more accessible to people in a market, or completely changing the proposed solution, coming up with one that no one else offers yet. When it emerged, Toyota became famous for making its gas-powered cars more economical than other companies.
Ford decided to compete on the same product, making even larger and more powerful cars (road 1) . Tesla came up with another solution and started investing in electric cars (path 2) . When we talk about how new AIs could replace Google as the primary search engine, it’s the same principle… For years, Google has focused on its flagship product, its top-line browser, trying to figure out how to best monetize it. Meanwhile, OpenAI launched ChatGPT, obscuring the need for people to actively search for solutions to their questions: now it's AI that finds and gives you the answer right away.