The Customer is no longer the (only) king

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On the other hand, these types of companies are not very accustomed to a high degree of staff turnover, which implies a need to develop and accelerate processes that help manage this sudden change in trend. This is where Marketing can help HR today.

The objective of this article is to share BtrueB's experience in the design and application of cross-functional Marketing and HR processes that have helped both departments to be more efficient and their organizations kuwait phone number owner to be more agile in attracting and retaining internal teams.



Contents hide
1. The Customer is no longer the (only) king
2. Marketing and Sales in organizations today
3. Construction of Employer Brand Message
4. Defined Content and Channel Strategy
5. Building an Employee Experience
6. Tools that Marketing can use to help HR
7. Search for External Professionals
8. Trends: Expertise and Future
The objective of Marketing is to develop a form of relationship that is attractive in order to convince a client to start buying from you (acquisition) or to help them achieve their objectives (loyalty). Speaking of B2B environments, this last point is fundamental.