Segmenting your users is also download free usa email database something you should do to make sure you’re not inadvertently breaking compliance laws – not exactly exciting, but critical if you want to avoid landing in hot water.
Optimise your preview text
Preview text is the little bit of copy your recipients see before they choose whether or not to open or bin your email. So you should use it to your advantage and convince them that opening your email is worth their time and effort. This means, avoiding the temptation for something like, ‘How are you? Did you know more than 160,000 plastic bags are used second…’ Be succinct and convince them to keep on reading.
Similar to the subject line, there are plenty of ways you can optimise preview text to improve open rates:
Build intrigue and curiosity
Highlight the value proposition
Include a clear CTA
Include personalisation
Don’t repeat the subject line – add additional value
Personalise your content
With so many marketing emails landing in your customers’ inboxes, personalisation is critical if you want to stand out. Data found that 71% of consumers say personalisation would influence their decision to open and read brand emails.