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One other thing to keep in mind is ensuring your CTA can be completed. So if you're trying to promote a clearance sale, check to see if there is enough inventory so that your email recipients have something to purchase. Some easy-to-understand (and complete) CTAs include: Sign Up Try us for free Join Us Buy Now Get Started Subscribe to our Newsletter Donate Tell a friend Consider keeping your email focused on one CTA - adding secondary CTAs can take away from your main conversion goal. When designing your



email think l recipients to do and how many of those you can accomplish within kazakhstan number screening one email. Ensure your message is appropriate for the recipient's stage in your funnel When sending email marketing messages, it is important to ensure that your message is aligned to where they are in their buying journey. For a person who is just starting to consider a purchase, sending some more information about the benefits or purchase process may be a more appropriate message than going straight in with a hard sell. These types of emails may have a lower conversion rate, but can also assist in getting to the conversion so they should not be completely overlooked.