How to do market research: perspectives, types, techniques

[nurmohammadkhan]

Market research – and in particular the data-driven form in which it has evolved – traces a privileged access route to a type of knowledge that is above all operational , to an information heritage, increasingly in-depth and articulated, from which today it is essential to draw in order to form rational expectations and organize business activities. These are not abstract concepts but solid methodologies that have immediate repercussions on the economy of companies .

According to GlobeNewswire, the market for market research services is growing algeria whatsapp resource rapidly, so much so that from approximately 75 billion dollars recorded in 2021 we will reach almost 90 billion in 2025 , with an annual growth rate of 5%.

The pragmatic nature of market research is even more evident if we consider that it is still constituted today by practices that are to some extent artisanal: techniques that involve, that is, an intervention in the “real” world. The researcher, in order to recover some precious (almost) certainty, must be able to establish contact – even if only virtual – with those who could be the consumers, so as to be able to reconstruct an imaginary profile that can be assimilated to the real one .