Performance MAX campaigns are responsible for finding your target at the right time, with the right ad and on the right platform , without having to determine the target or the bid. by the conversion objectives that you set when creating the campaign and each campaign can only have one target, so it is important to select different audiences before launching the campaign. The machine learning of this tool shows the ads to the audience that is most likely to convert . In addition, another option it offers is to optimize the acceleration of conversion through audience signals . In this way, Google analyzes your audience data, extracts the most relevant characteristics, and uses them to find other consumers with similar attitudes and interests.
Performance MAX campaigns work automatically nepal whatsapp phone number and require advertisers to provide all creative graphic material adapted to all platforms (banners, graphics, YouTube spots, call-to-action videos, product catalogs, among others) and ad copies . Once the campaigns have been structured, they must be activated through Smart Bidding, according to the campaign objectives. WHAT OBJECTIVES CAN YOU ACHIEVE WITH PERFORMANCE MAX CAMPAIGNS? The main goal of Performance MAX campaigns is to make the work of digital marketing experts easier, as well as to optimize results as much as possible thanks to automation . In some cases, Google claims that Performance Max campaigns can increase total conversions by approximately 13% at a similar cost per action, although this is not always the case and is not always true.
BENEFITS OF RUNNING GOOGLE ADS PERFORMANCE MAX CAMPAIGNS The benefits of running Google Ads Performance MAX campaigns are many; this type of campaign represents a major change for online advertising. Automation and machine learning are what will predominate in the new updates to the tool. 1. Optimize time when creating campaigns. The main benefit is that it allows you to optimize the time in creating and launching campaigns, you need: Specific conversion goals. Texts, images and videos for creatives adapted to each platform Marketing objective. Campaign budget. 2. Achieve your conversion goals Performance MAX campaigns are 100% created and optimized to meet your goals .