TikTok users are looking to engage with creators and learn new things in addition to shopping. Not to mention that users are increasingly looking for real content rather than “build to sell” content. So it remains to be seen whether Inspire will deliver on that goal.
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In August, Google changed the rules of the game. It launched the Useful Content Update , a new algorithm update in which original and informative pieces are valued more than recycled content.
In this new landscape, website owners need to focus on creating experiences that are targeted first and foremost at people , with helpful articles containing first-hand experiences and information. The first launch foc
So, in the first week of December, Google launched the Helpful Content Update worldwide . To do this, they are going to use a special system to classify content written by humans and for humans.