Number of images per page

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For example, suppose you’re a business-to-business (B2B) website, and your target audience likes to have as much information as possible before reaching out to you. In that case, you’ll want to pay attention to content metrics like:

Word count
Internal link count
And more
However, if you’re a rental equipment service where the look and feel of your company matters a lot, then you’ll want to consider image-based metrics such as:

Alt text
Image size
Page load speed (since images can weigh down your website’s speed)
And more
2. Consider the tools you’ll use
In addition to planning out your goals, you’ll also want to consider the tools and software you’ll use for your audit. Every website analysis tool is slightly different, so gathering as much information from as many different sources as possible is important.

There are tons of great software and tools out there to help netherlands mobile phone number you with your analysis, like:

Moz
Semrush
Ahrefs
Screaming Frog
Google Analytics
And more
You can use as many as possible to help supplement your audit process!

3. Discuss your audit goals with stakeholders
The next step in how to conduct an SEO website audit is to directly discuss your audit goals and hypothesis with your stakeholders!

This is a really important step because it can help you build buy-in for the findings you come up with while also allowing you to do them a favor if there’s something they would also like to look into.