For each more specific topic, you can create new articles, which will work as “satellite posts” that links to the “post pillar” — that most complete and comprehensive content. That is how a topic cluster strategy works, which we use here on the Rock Content blog. One of the satellite posts may be about “how to choose a digital marketing agency”. It is a very specific keyword with transactional intent characteristics that demonstrates that the user is already closer to the bottom of the funnel.
The intent of the search is obvious. One wants to find guidelines and criteria to transportation email listchoose the best digital agency to serve a company. So now, if you aim to generate conversions (probably yes!), it is this search intention that will guide the production of more specific and in-depth content on the subject. It is also relevant to think about the format besides the content that the user wants to find.
”, Google will likely create a featured snippet in the form of a numbered list, pointing out the steps to create a Digital Marketing strategy. If this is what the user wants to find, this is what Google will deliver. And that is how, therefore, you should structure your content to increase the chances of achieving a good position.