Cleaning your list is not a one-time job. Think of it like taking a bath. You don't just bathe once and stay clean forever! You need to do it regularly. The same goes for your Klaviyo list. Regular cleaning keeps it fresh and effective.
Make a schedule for cleaning. Some experts say every 3 to 6 europe cell phone number list months is good. Others suggest quarterly cleanups. It depends on how quickly your list grows. And how often you send emails.
Regular Checks and Monitoring
Always keep an eye on your key numbers. Look at your open rates. Check your click rates. Watch your bounce rates closely. If you see these numbers getting worse, it might be time for another cleanup.
Klaviyo gives you reports. Use these reports to understand your audience. See which emails are working well. And which ones are not. This helps you send better content. It also helps you spot inactive trends early.
Using Double Opt-in for New Subscribers
This is a great way to keep your list clean from the start. When someone signs up, send them a confirmation email. They have to click a link in that email to confirm their subscription. This is called "double opt-in."