Video Email Marketing – Why Use Video in Your Email Marketing?

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From a user’s perspective, a video can provide a pleasant break from the repetitive pattern of receiving email content. A video sent to a customer’s email account has the chance to grab the recipient’s attention and become a pleasant experience.

For you, video sent via email is a chance to engage with your audience in a personal and up-close way. Our email accounts are often seen as private zones, belonging to only one person and protected by a password, so video sent and watched via email can be a real opportunity to form a strong connection with your audience.

Benefits of Video Email Marketing
Increased interest in your services. Content delivered in video form is easy to share – consider how often do you share your emails and how often do you share videos? A good quality video included in your messages has the potential to greatly increase your brand awareness.

Revealing, funny and impressive video content sent via france phone number list email can become a value for your customers, while further sharing can spark interest in your brand among other web users.

Reinforcement of your brand message. Videos arouse the audience’s emotions more intensely than other materials. It has been proven that content in visual form is remembered much better than information in the form of text or voice recording. A dynamic and remarkable film quickly forms a trail in the mind of the receiver, so it is worth taking advantage of this opportunity and show your brand image using video. To do this, in your film, you can use your own image or the image of your employee, as well as the image of a professional actor. The core values ​​of your brand expressed by an associated person will show your professionalism and increase the credibility of your company.

Make your message stand out. An email subject line that includes phrases like “video” or “movie” helps the recipient distinguish this particular email from other messages. Embedding videos in your email often greatly increases your click-through rate (CTR) and encourages later association with your content.

Engaging your audience through fun multimedia in your mailing list should easily spark interest in your website content.

video email marketing how to use
How to use video in email marketing?
There are many ways to use video in email marketing. Here are some out-of-the-box ideas to consider:

video showing the advantages of the product offered – remarkable video content helps to keep the customer's attention for a long time and show all the advantages of the product.
video of your company's life – show yourself and your employees, prove to your customers that your brand is made by professionals who know exactly how to satisfy customer needs.
Specially crafted customer guide – tips and suggestions collected especially for carefully selected recipients send a clear message that you care about your current and potential customers.
When choosing video content for your email campaign, there are a few important rules to keep in mind. In addition to its inherently attractive format, the video must have other attractive features to keep the audience’s attention and not just catch their eye for a moment.

Remember that your client will not give you a lot of time – your video must be of quality and contain content that is particularly useful to the recipient.

To sum it up in one sentence: you must take care of the high level of aesthetics and conciseness of the message, the other elements of the film are your choice – the more creative they are, the better.