Considering that there are always new communication

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Email marketing is currently one of the most used strategies by websites to help them build a relationship with their customers.

channels and strategies focused solely on this factor, email marketing still prevails as one of the communication alternatives for companies.

When a company decides to invest in marketing, it needs to keep in mind that email marketing is an indispensable resource, after all, it is part of inbound marketing.

For those unfamiliar, inbound marketing is a set of strategies that encourage customers to come to your company.

In practice, it's as if a van charter company for companies shop were in their place, just developing strategies in which customers go to the address where they are located, or search for them on the internet.

To reinforce, this is the opposite of what happens in the original marketing model, which consisted of strategies that made the company go after its customers.

By enabling direct contact with the public, brands can achieve different objectives, such as nurturing leads and selling products, with high potential for reach and financial return.

Lead nurturing, in turn, is essential for potential customers to ultimately decide to buy from your company. Or, on the other hand, to understand that a pizza machine can, in practice, be useful for your business.

In this nurturing process , the company will naturally be building a relationship with the customer, after all, they will be up to date with any new developments the company has.