How much does a Social Media Campaign cost?

[fatimahislam]

Before I delve into facts and figures I need you to think about what you currently spend on printing, newspaper ads, radio/TV ads, yellow pages, magazines and any other advertising media that you currently utilise. Now, while I am not advocating the abandonment of these forms of advertising media I will ask you to look at the amount of business that you can attribute to these more traditional campaigns.

Many people actually don't really know what works and why, whereas on the internet almost everything can be measured.


Statistics drive better marketing decisions

That's why we won't suggest anything that can't be measured - the incredible diversity of businesses and organisations means that there is no "Package Deal". We suggest, implement, test and measure every campaign we are involved in.

The great news is that we can begin this process with a suite of services whose results we can measure and review.
We can get you onto Facebook and Twitter (and optionally any other appropriate social media network), show you how to keep it up to date or manage the updates for you. This service image manipulation service generally starts at about $550. From there we are able to look at other strategies designed to elicit a specific response such as complete a form, call a phone number or sign up for something. This is where the resources requirement (and cost) can vary immensely.

What if I don't have the budget for an ongoing campaign of new business acquisition?
You can still have your business represented on social media networks and simply see how it goes. I know a guy who set up a basic Facebook page and now has over 15,000 followers in less than one year!

As a minimum you should at least have a presence
It won't break the bank and you never know, you might end up with a huge following too. I just read a great article on the Smartcompany Blog about a small independent video store (yes - one store) and how they boosted business via Facebook and zombies (read it now).

Are you interested?
This link will take you to our own landing page for our Social Media Services where you can register your interest in an obligation free chat about getting social and building business.