Either you underestimate them or you just don't think they work.
But it's not true.
Selling with cold emails is possible. And I can tell you this from experience, after having sent hundreds and having managed to close quite a few meetings, quotes and clients.
The thing is, most people don't know how to write good emails.
They simply send the typical bland, insubstantial email, so impersonal that it is equally valid for a car factory, a SaaS provider or a fruit shop.
But that's not my thing.
Call me crazy, but when I invest my time in a strategy (whatever it may be) I like to get results.
Good results.
And that's what I'm going to explain to you in this post: how to be successful selling with cold emails.
Grab something to write on, you'll need it.
How to close more sales with your cold emails: strategic keys
Unless you are a multinational company and work with hundreds of clients, it makes no sense to send cold emails like a machine gun.
It is best to send few emails, but very well thought out.
Emails that are specifically designed to chinese overseas british data grab the attention of THE person who is going to read it, and get them to agree to meet with you.
I'll explain it to you in detail.
1. 500% customization
Take the time to research the person you are writing to.
What position do you have within your company?
What kind of product or service do you sell?
Is there anything you do differently or better than the competition?
What do you post on social media? And on your blog?
All of this can serve as a hook for the first line of the email.
For example, you can refer to something you have in common , a post he posted on Instagram that you liked…
This way:
You will show them that yours is not a generic email like the ones you have sent to 500 other companies.
You create a complicity with that person, which contributes to them continuing to read you.
Note, this doesn't mean you can't use templates.
The other way around: you can have predefined emails and then add some elements to personalize them. You don't have to write every cold-calling email from scratch.
But don't use one of those templates where you just have to change the recipient's name and their company name.