I already had a few ideas for products

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I already had a few ideas for products and services in mind that I think my audience will find value in, but during a few of my conversations with my early feedback group already—something incredible happened.

My audience started telling me what they wanted.

Check out this text from my friend Michael that lives in Los Angeles, a traditionally very tourist-heavy city.

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He identified one of his major pain points when it comes to finding good local hikes and adventures to do that aren’t touristy like hiking up to the Hollywood sign. He lives in LA, so he’s already done all that—now he wants “off the grid, local and culturally interesting experiences.”

I like that. There’s definitely something there with this angle of providing a more in-depth point of view and guide to the “locals only” experiences in California. The hikes, adventures and destinations that are just off the beaten path.

Perhaps there’s a way to monetize an in-depth guide to 10 or 25 of these destinations—with high quality photos, video, drone footage and 360 cam images to make it particularly unique.

Two other friends of mine, Bryan who worked with me at CreativeLive and loves photography, and Alan who’s an active outdoor enthusiast in his own rite, now work together and talked about my website idea at lunch.

They came to me (in a Slack group we have together) with a great idea for a service that they wish existed in the hiking and outdoor market.

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Interesting. I like this one too.

I honestly hadn’t thought of that—providing a monthly subscription service afghanistan phone number database I line up a curated, local adventure and discounted deal for my subscribers to go on once a month. Keep it simple by not handling transactions myself, but instead connecting them directly with vendors.

This concept could also be combined with the same approach that my friend Michael alluded to earlier as well—off the grid, secret, less touristy adventures that I could line up for my subscribers.

This is getting exciting.

I’m going to take this weekend to build upon these two ideas and see what else I can come up with as far as product & service offerings to pitch my early feedback group members over the next couple of weeks.

Building my audience beyond just my close circle of friends.

A huge component of what I teach in The Launch Formula is that you need to get objective feedback on your ideas from both people you know and people you don’t know. So, it’s time to strategize on how I’m going to do that—quickly.

I’m starting to build some confidence now that I have 47 email subscribers in my early feedback group, but I still want to spread this out to friends-of-friends and that layer of second or third degree connections that may not know me personally. Those are the people who are likely to be most honest with me.