Use the audience targeting features of advertising platforms

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Bappy11
Posts: 449
Joined: Sun Dec 22, 2024 6:04 am

Use the audience targeting features of advertising platforms

Post by Bappy11 »

Why can't we do this?
Privacy violation : Collecting or selling personal phone data without consent is illegal.

Data protection laws : GDPR (EU), CCPA (California, USA), and PIPL (China) all have strict regulations on data use.

Platform policy restrictions : Advertising platforms including Google, Meta, TikTok, etc. prohibit uploading unauthorized user information.

May lead to account suspension or lawsuit : Advertising through illegal data is not only ineffective, but may also lead to legal liability.

Google Ads, Facebook Ads, TikTok Ads , and more all offer powerful behavioral and interest targeting options without requiring your phone number.

It can be targeted at people in specific regions, industries, interests, ages, genders, etc.

2. Establish a “user data pool”
Through your official website, APP, WeChat rich people phone number data mini program or landing page, guide users to fill in information and voluntarily join your marketing list.

Offer a value exchange, e.g. free trial, coupon, ebook.

3. Use a third-party compliant data platform
When collaborating, please ensure that the data source complies with local laws and has user authorization.

Platforms such as Oracle Data Cloud and LiveRamp provide legitimate data modeling and audience development services.

4. Create a Lookalike Audience
Upload your existing legitimate user data (such as CRM mailing lists) to advertising platforms (such as Facebook).

Automatically generate “similar audiences” to expand your advertising reach.
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