Marketing for the Agricultural Segment: Discover 4 strategies.

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Check out this article for 4 marketing strategies for the agricultural segment.
Learn how to deal with the major change in the behavior of agribusiness professionals and apply marketing strategies.
With easy access to new technologies, professionals in uk mobile database field are increasingly connected to the internet. This shows that it is high time to open our eyes to marketing opportunities for the agricultural segment.

To give you an idea, according to the survey of rural producer habits by the Brazilian Association of Rural Marketing and Agribusiness (ABMRA) , 42% of farmers and ranchers regularly use the internet. Of these, 77% access social networks, with the most used being WhatsApp (96%), Facebook (67%) and YouTube (24%).

The tendency is for this participation to increase over the years. Therefore, knowing how to deal with this change in the behavior of agribusiness professionals is essential.

Photo - hand on computer typing and a series of graphs in different formats representing results after marketing strategies for the agricultural segment
Photo: Reproduction of Marketing Graphs and Analysis
In this article, we will show you four marketing strategies for the agricultural segment. Check it out!

Strategy 1 – Content Marketing
Rural producers are professionals who are always looking for information and new developments for their businesses. They know that they need to stay up to date with good practices in the field, prices, laws, new products and processes, among other content relevant to the sector.

With producers becoming more involved on the internet, the possibility of communicating with them through blogs has opened up — and that's where content marketing comes in.

This method uses the blog as its central channel to produce and disseminate content that educates, informs and solves the problems of the target audience — in this case, the rural producer.

You can create articles that deal with, for example, livestock feeding care, technological trends for the sector, GMOs and other subjects that are of interest to your audience.

The advantage of this tactic is that it gains the trust of this audience, increases your brand's reputation and, at a more advanced stage, generates business opportunities.