PowerBI can be useful, first of all, for quantitative wave research. Often, for such projects, it is necessary to prepare reports of the same structure with a standard set of metrics from wave to wave. Using Power Bi will allow you to prepare the structure and set up the visualization of such a report once and all subsequent waves simply load new data into it, and the report will be rebuilt automatically. This significantly saves time for both the customer and the researchers, which of course affects the reduction of the cost of the study and the reduction of its terms.
For example, we actively use Power BI at BRIF Research Group in our cyprus cell phone number list/ Retail research. Thanks to Power BI, our clients see new data on the audit of retail outlets online and can make decisions on improving merchandising very quickly. Also, thanks to Power BI, the company's Retail research data analytics has reached a new level. Convenient visualizations and the ability to compare different combinations of parameters help both the customer's analysts and the agency's analysts.
Online interviews are increasingly winning over a larger share of the total number of surveys conducted. According to the study, more than 57% of interviews were conducted in the online interview format. Second and third place are occupied by CATI and CAPI (13% and 12%, respectively). Paper surveys are steadily leaving marketing research (only 6%). In parallel with the growing popularity of online surveys, there is also a growing popularity of respondent panels.