Some information tasks are indeed

[rifat28dddd]

recently, due to the many times increased volumes of internal data and internal analytics of companies, Big Data, Data Science and Machine Learning algorithms, predictions about the death of marketing research are increasingly heard.

In fact, there is no talk of any death of research today. Often, behind such forecasts lies a simple desire for “tasty and loud” insights and slogans.

increasingly being solved by internal methods. For example, tasks bulgaria cell phone number list of forecasting sales dynamics or segmenting existing customers are increasingly being solved in-house. Internal data is especially actively used in digital business. As a rule, such companies have huge amounts of data on customer behavior.

Another important factor influencing the demand for marketing research is the growing need for practically applicable research. The crisis and market development lead to the fact that customers want to see clear answers to specific questions and practical effect from the information. A certain evolutionary development is taking place in the market, which will ultimately lead to an increase in the quality of marketing research. Research that cannot provide tangible benefits to the customer is becoming less and less in demand, hence the feeling that marketing research is dying.

Correction and further development of marketing research undoubtedly takes place in the world and in Kazakhstan. The evolution of market research develops and improves this type of activity, simultaneously causing a huge number of rumors and pseudo-forecasts about its imminent death.

In our humble opinion, marketing research will not “die” for a long time for a number of reasons. Marketing research and especially agency-based research have a number of advantages and features that make them indispensable in a number of situations and tasks.