After the main goals and the general

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TACTICS and TASKS. strategy for achieving them have been defined, it is time to take on specific tasks in order to achieve the goals. When formulating tasks, it is also necessary to adhere to the SMART methodology. It is also necessary to remember that setting and implementing tasks is a cyclical process. It is necessary to constantly evaluate the effectiveness of their implementation and, if necessary, adjust the following stages. This stage can be called tactical planning.

TARGET AUDIENCE. After you have conducted marketing research bahrain cell phone number list and an internal assessment of the company, you need to thoroughly describe the portrait and behavior of your target audiences. It will be extremely useful to divide consumers into segments according to their characteristic behavior. Write down this characteristic behavior in behavior maps (customer journey map).

UNIQUE SELLING PROPOSAL. Once you understand your target audience, your competitors, and your strengths and weaknesses, formulate your unique selling proposition. A unique selling proposition (USP) is what sets you apart from your competitors. Some large companies' calling cards are their USPs. For example, FedEx's well-known USP - "When it definitely has to be delivered overnight" - resonates incredibly with customers who want reliability and fast delivery.