How Brands Can Use ThiDemocratization of creativity inspires users to create content, communicate with each other more often, and learn new things. This helps brands build strong relationships with their audiences and engage new users in communication. For example, L'oreal Paris creates video tutorials on makeup, NASA posts educational videos about planets, black holes, and the structure of the Sun, and the Multimedia Art Museum publishes lectures with stories about artists, photographers, and works of ar
The survey found that YouTube had the highest results among media channels in 6 out of 8 “cultural” elements. Videosevris is better than other platforms at spreading new topics and influencing culture.
It would seem that brands have nothing to do with it, but 69% of guangdong cell phone number list/ Russian users expect companies to understand the realities of their lives and begin to reflect the latest social and cultural phenomena. 63% noted that their favorite brands are associated with a new way of thinking and acting.
YouTube helps brands understand their audiences and what motivates them. YouTube develops ideas and takes them from niche to mainstream, helping companies communicate their values and become an influential voice in the global cultural conversation.
YouTube can also be used by brands to introduce their subscribers to other cultures. BuzzFeed once introduced the trend for videos in the style of “Americans try Russian national dishes,” after which the format spread to all other platforms. To navigate the current topics in any part of the world, you need to go to the “New opportunities” page, switch the country and look at the “Trending” page.
3. New knowledge
YouTube is not only entertainment content. The service helps to master new skills, supports personal and professional development. In Russia, 74% of respondents said that they use YouTube to learn more about something, and 81% find useful life hacks and learn to do something new.
The service helps people advance in their careers, prepare for a new job, or start their own business: in Russia, 70% of respondents noted that they learned professional skills or how to better organize their lives from YouTube.