However, when you’re closed off as a salesperson, the customer can sense this and doesn’t want to open up themselves. While it is not necessary to tell them about your entire childhood growing up or the problems you faced after high school, you do need to figure out a way to be relatable to the customer.
By becoming vulnerable on a personal level with the customer, you are showing them azerbaijan telegram database that you are able to empathize with them. You are revealing that you aren’t just pretending and putting on an act. You are who you are on the inside, which is a real person just like them. Wrap Up Empathy instills trust, which is the bottom-level foundation to any solid customer-company relationship.
But you must ensure that you are consistently showing empathy towards customers and that the empathy being shown is genuine each and every time. Your sales team needs to put themselves in the shoes of their customers, actively listen to them, ask the right questions, and be relatable. By empathizing with customers, your sales team can truly understand their customers and more effectively close a sale. If you are interested in further improving the human touch to your business beyond empathy in sales, then don’t overlook the importance of human-to-human marketing in your overall business strategy! blog Categories Meet Rock Content Free Resources Type to search.